The #1 Secret For Being A More Successful HR Coach, Speaker & Writer

by Alan Collins

Everyone in HR at some point in their career thinks about becoming a speaker, writer, consultant or coach.

It’s an awesome and potentially lucrative way of capitalizing on your HR expertise — either part-time, full-time or in your spare time.

If this idea has ever crossed your mind too, you’ll find this article especially valuable.

Why?  Because if you ever decide to do it, there is ONE secret you must embrace.

I stumbled upon this unexpected revelation years ago when I first launched this Success in HR blog and started coaching others.

When I got going, what I quickly discovered one stumbling block…

It was very difficult for me to talk or write about anything personal.

So I avoided doing that.

I thought that HR folks were NOT interested in me as a person.

I believed all they wanted was my HR expertise.

And that WAS true. 

Yes, they did want my know-how.   

But that ALONE wasn’t enough.   

I wasn’t attracting a decent number of readers and clients because I wasn’t delivering EXACTLY what they wanted.

So I sought out the help of one of my HR mentors — a former CHRO of two large organizations and now a phenomenally successful HR consultant and coach.

He immediately saw what my problem was.  And he delivered it to me with the force of knockout punch right to my face.

He strongly suggested that I open up more and let people into my world.  He urged me…no, he begged me to be…


At first I resisted.

And nothing changed.

But, out of necessity and gradually over time, I reluctantly took his advice.

I began sharing more of myself.

I got more personal.

I disclosed both my HR successes — as well as my struggles, screw-ups, frustrations and failures.

I began offering up my truths more often — whether people agreed with them or not.

I stopped pretending to be this robotic, impersonal HR “expert” who had all the answers and no faults.  Because I discovered, my clients didn’t want that.

Instead, they wanted a trusted HR advisor — someone blessed with lots of battle scars and lessons learned — and willing to share them with others bluntly, candidly, authentically without being pretentious.

So I started doing that.  And what happened after beginning to make this transformation, SHOCKED me!

My HR writing, speaking and coaching results immediately improved — and my career has never been better.  More opportunities, awesome clients, better feedback, deeper relationships, better compensation for my work and much more respect!

And in return, I learned an important lesson…

HR expertise is NOT enough.
AUTHENTICITY is the number one secret for becoming a MORE effective coach, speaker and writer in Human Resources.

To be even more specific:

You’ll find these statements to be true whether you write, speak or coach full-time…or even if you do them as part of your HR day job.

I learned these lessons, after much pain and agony, over eight years ago.

Since that time, I have done everything possible to bring the more human Alan, the more personal Alan, the more authentic Alan, into everything I do in HR — and it’s made a huge difference.

I’m still not pitch perfect at being authentic.

There are still things I’ve yet to do or should share.  One thing I want to do, for example, is to do videos to reveal more insights and to open myself up more in the coming year.

It’s not easy because I hate seeing myself on video, so I’m continuing working on overcoming this hurdle.


It’s all part of my personal journey towards being more real and authentic in my own client relationships and communications.

What does this have to do with you?

In a word:  Everything!

Why not start your own personal journey towards being even more authentic?

Here’s why:

When you refuse to hide behind a mask…but instead, speak about who you are and share your truths as an HR professional – I predict your clients, colleagues…and yes, even your boss…are going to respond more favorably than you’d imagine!

What does this actually mean you should be doing differently?  Well, it means…

In other words…

Being more YOU — including all the rough edges, when you write and speak to the people in your life, your HR colleagues and business clients. 

By doing this, I firmly believe you’ll begin to feel better about yourself and will be rewarded with more income, impact and influence in your HR career in the New Year!

And there’s one last benefit to authenticity, especially if you’re looking for a way to differentiate yourself from the rest of the HR pack, remember…So try it.

You might like it.


Feel free to add your comments and thoughts below by clicking HERE.


If you’ve ever wanted to start writing about your own HR expertise, can write e-mail length messages and like sharing your ideas with others…then you’re in a great position to capitalize on your very own HR blog.   For more details, check out. START YOUR OWN AWESOME HR BLOG: “The Absolute Beginner’s Guide To Launching Your Own Outrageously Successful Human Resources Blog …Easily, Quickly and Simply!”  

You can get all the specifics by clicking HERE.


If you want more ideas for getting MORE from your current HR day job, then check out:

WINNING BIG IN HR: 100+ Powerful Strategies For Accomplishing Great Results Faster & Getting Your Clients To Rave About You As A Human Resources Professional!

For more detailed information about this book, go HERE.

About the author: Alan Collins is Founder of Success in HR, Inc. and the author of a variety of best selling books for HR professionals including WINNING BIG IN HR and START YOUR OWN AWESOME HR BLOG.  He was formerly Vice President – Human Resources at PepsiCo where he led HR initiatives for their Quaker Oats, Gatorade and Tropicana businesses.

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2 Responses to “The #1 Secret For Being A More Successful HR Coach, Speaker & Writer”

  1. wayne Says:

    G’day Alan
    Correct – being authentic or, as I like to say – natural – is critical. Not just in HR or in coaching or mentoring but in one’s occupation or trade. Just be the real deal! Yes, and do open up; be vulnerable, share your stories.
    Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind – DR SEUSS
    Compliments of the season – Wayne in Oz

  2. Alan Says:

    Wayne, thanks for weighing in – love the Dr. Seuss quote! – and the overall vibe of your comments. Extremely well said.